Privacy Policy

Introduction

This Privacy Policy explains how EduMetrics ("we", "us", or "our") collects, uses, shares, and protects information when you visit edumetrics.in (the "Site"). By using the Site, you agree to the practices described in this policy.

EduMetrics is operated from India and is primarily intended for Indian students and parents. If you are accessing the Site from outside India, you acknowledge that your information may be transferred to and processed in India.

Information We Collect

We collect the following categories of information:

• Automatically collected data: IP address, browser type, device information, operating system, referring pages, pages visited, time spent on pages, and similar analytics information.
• Cookies and similar technologies: small text files stored by your browser to support site functionality, remember preferences, and serve relevant advertising.
• Contact form submissions: if you contact us, we receive the name, email address, and message content you submit.

We do not knowingly collect sensitive personal information such as financial details, government identification numbers, or health records through the Site.

How We Use Information

We use information collected through the Site to:

• Operate, maintain, and improve the Site and its content
• Analyse usage patterns to enhance navigation and content relevance
• Respond to enquiries and feedback submitted through our contact form
• Display relevant advertising through approved third-party ad partners
• Detect and prevent fraudulent activity and abuse
• Comply with applicable laws and regulatory requirements

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Site, understand usage, and serve relevant advertising. Cookies fall into the following categories on our Site:

• Essential cookies: required for core Site functionality such as navigation and page access.
• Analytics cookies: used by Google Analytics to measure how visitors use the Site, which pages are popular, and how users navigate between sections.
• Advertising cookies: used by Google AdSense and other advertising partners to serve personalised and non-personalised ads based on your prior visits to our Site and other websites.

You can disable or delete cookies through your browser settings at any time, though doing so may affect your experience on the Site. Most browsers provide controls to manage or block cookies under Settings or Preferences.

Third-Party Advertising (Google AdSense)

EduMetrics displays advertisements served by Google AdSense and may display ads from other approved ad networks in the future. Third-party advertisers, including Google, may use cookies and web beacons on the Site to serve ads based on your visits to the Site and other sites on the Internet.

Google, as a third-party vendor, uses cookies to serve ads on the Site. Google's use of the DART cookie enables it to serve ads to our users based on their visits to our Site and other sites on the Internet. You may opt out of the use of the DART cookie by visiting the Google ads and content network privacy policy.

You can customise the ads Google serves you, or opt out of personalised advertising entirely, through Google Ad Settings. You can also opt out of third-party vendor use of cookies for personalised advertising by visiting www.aboutads.info.

We do not control the cookies or tracking technologies used by third-party ad networks. Their use of cookies is governed by their respective privacy policies, not this Privacy Policy.

Google Analytics

We use Google Analytics to understand how visitors use our Site. Google Analytics collects information about your visits, such as pages viewed, time spent on pages, and the path you took through the Site. This information is aggregated and does not personally identify individual users.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Sharing of Information

We do not sell, rent, or trade personal information to third parties. We may share information in the following limited circumstances:

• Service providers: with trusted vendors who help us operate the Site (for example, hosting and analytics providers like Firebase and Google Analytics), under confidentiality obligations.
• Advertising partners: non-identifying information may be shared with advertising partners like Google AdSense as described above.
• Legal requirements: we may disclose information if required to comply with a legal process or government request.
• Safety: we may share information to protect the rights, property, or safety of EduMetrics, our users, or the public.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of personal information we hold about you.
• Correction: request that inaccurate information be corrected.
• Deletion: request that we delete personal information we hold about you, subject to legal retention requirements.
• Opt-out: opt out of personalised advertising through Google Ad Settings and similar tools.

If you are located in the European Economic Area (EEA), the United Kingdom, or California, you have additional rights under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) respectively, including the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, please reach out through our contact page with the subject set to "Privacy request" and a clear description of your request. We will respond within a reasonable timeframe, typically within 30 days.

Children's Privacy

EduMetrics is intended for students, parents, and adult visitors interested in education in India. While our content is appropriate for teenagers, we do not knowingly collect personal information from children under the age of 13 (or under 16 in the EEA).

If you believe that a child has provided personal information to us, please reach out immediately through our contact page with the subject "Children's privacy" and we will promptly delete the information. We also encourage parents and guardians to monitor their children's online activities.

Data Retention

We retain automatically collected analytics data for up to 26 months, after which it is aggregated or deleted. Contact form submissions are retained for as long as needed to respond to your enquiry and maintain records of correspondence, typically up to 24 months. Information retained by third-party services (Google Analytics, Google AdSense) is governed by their respective retention policies.

Data Security

We implement reasonable technical and organisational measures to protect information from unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (HTTPS), access controls, and regular security reviews. However, no internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Some pages on the Site link to third-party websites including official government portals, college websites, and information resources. We are not responsible for the privacy practices, content, or security of external sites. When you follow an external link, you are subject to the privacy policy of the destination site.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide a prominent notice on the Site. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out through our contact page. Use a clear subject such as "Privacy request" or "Data access request" so we can route your message to the right person quickly. We reply to all genuine privacy enquiries within 30 days.